Why the heck do I even need signage?
That’s a question we reckon many a person has asked themselves at some point. Now, you might think we’re a bit biased about giving signage advice here on this signage blog written by a signage team, but we’re about to do our best to give you solid reasons why anyone in business can appreciate the value in having professionally created signage.
VALUE FOR MONEY
Cleverly designed signage can last for years if created with quality products. In that case, signage is a one off cost which will far outlast many pieces of your marketing jigsaw. In fact, fantastic signage can increase customer awareness and help you reduce marketing spend in other areas such as online or print advertising. By contrast, studies have proven that people will avoid a business with poor signage, because it seems like the business is a bit dodgy or does not care about its surroundings.
IT’S A 24/7 SALEPERSON FOR YOU
Your signage will be communicating with an audience all the time. Whether it’s on (or in) a building, a vehicle, a banner, or a custom creation, signage is an opportunity to grab the attention of viewers and quickly share the right message so that they trust you and want to find out more. Surveys have found that about 80% of consumers have entered a business they had never visited before based simply on its signs, while 67% of consumers said they had purchased a product or service because a sign caught their eye.
IT TELLS A STORY ABOUT YOU
Effective signage will work 24/7 to instantly say the right things about your business and create a good impression on potential customers. An experienced designer will use proven visual communication techniques like colour, space and clarity to create signage which quickly expresses your “brand promise” (that’s just the fancy way of saying “what’s unique about your business and attractive to your customers”.)
SOMETIMES, IT’S THE LAW
For many businesses, legislation says exactly what signage is required for workplace safety. Wrapping your head around all the various options and any changes in legislation can be a real hassle. Fortunately, a professional signwriter can help you get the correct signage to meet the rules for your industry. And when custom signs are needed to fit your unique situations, a good designer will always ensure that effective messaging takes priority over just making a sign look pretty.
LET’S CUT TO THE CHASE
If you ever find yourself wondering if you even need signage, just think about all the eyes reacting to your competitors signs.
Please get in touch if you’d like know more about this post or anything else in the world of signage. We’re always up for a chat!
